{"product_id":"inicio-tequila-blanco-700ml","title":"Inicio Tequila Blanco (700mL)","description":"\u003cp\u003e\u003cstrong\u003eThe Beginning of a New Tequila Era. \u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nInicio, which means \u003cem\u003e\u003cstrong\u003e\"the beginning\" \u003c\/strong\u003e\u003c\/em\u003eis a family business minutes away from the town where Tequila was born — and yes, the town is called Tequila. Gildardo Partida and Leticia Hermosillo come from \u003cem\u003e\u003cstrong\u003ea family with three generations\u003c\/strong\u003e\u003c\/em\u003e of Tequila distillers. And together with the knowledge of their ancestors, and the long Mexican tradition, they decided to take the Spirit production further.\u003cbr\u003e\r\n\u003cbr\u003e\r\nWhat Tequila — or more specifically, the blue agave plant — needs, is a lot of sun. (Hence the sunny-looking O in the name.) That's the reason why you don't see any \u003cem\u003e\u003cstrong\u003eTequila distilleries in Finland. \u003c\/strong\u003e\u003c\/em\u003eNow, the beautiful plains of El Arenal smack in between Tequila and Guadalajara, they get plenty of sunshine. Agave, by the way, needs almost \u003cem\u003e\u003cstrong\u003ethree thousand sunny days\u003c\/strong\u003e\u003c\/em\u003e before it's ready to be harvested. It's a high maintenance beauty. Before you mention the utterly metal logo, let me assure you: it's background is equally badass. The angry lad dressed as a bird is actually \u003cem\u003e\u003cstrong\u003ethe Eagle Knight, \u003c\/strong\u003e\u003c\/em\u003ea member of a warrior order of \u003cem\u003e\u003cstrong\u003ethe Aztec Empire. \u003c\/strong\u003e\u003c\/em\u003eAnd the same way those warriors soared, Inicio Tequila is ready to fly high.\u003cbr\u003e\r\n\u003cbr\u003e\r\nInicio Blanco Tequila is 100% Agave Azul, and if you watched Breaking Bad, you know \"azul\" is blue. Blue Agave is \u003cem\u003e\u003cstrong\u003ea sacred plant\u003c\/strong\u003e\u003c\/em\u003e around the town of Tequila and El Arenal for it's the base ingredient of the original Tequila. After this \u003cem\u003e\u003cstrong\u003ecrystalline aristocrat\u003c\/strong\u003e\u003c\/em\u003e is distilled, the producers let is settle and finish for a couple of weeks in stainless steel tanks. The know-how of the jimadores (the men who harvest the agave plant), their hard work, perseverance and passion is evident in this gentle Spirit. The unadulterated flavor of the Blue Agave is sweet, and its \u003cem\u003e\u003cstrong\u003earoma is unmistakable.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Inicio","offers":[{"title":"2","offer_id":46375946682425,"sku":"ewn1787266083411","price":52.08,"currency_code":"USD","in_stock":true},{"title":"292","offer_id":46375946715193,"sku":"bvy1787266083412","price":60.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/9176\/8121\/files\/inicio-tequila-blanco-700ml_1.png?v=1787266092","url":"https:\/\/myoutfitstore.shop\/products\/inicio-tequila-blanco-700ml","provider":"My Store","version":"1.0","type":"link"}