{"product_id":"roe-co-blended-irish-whiskey-700ml","title":"Roe \u0026 Co Blended Irish Whiskey (700mL)","description":"\r\n\t\u003cstrong\u003eDiageo redeems themselves with a real-deal Irish Whiskey… May the Dram Be With You.\u003c\/strong\u003e\u003cbr\u003e\r\n\r\n\t \u003cbr\u003e\r\n\r\n\tA few years ago in 2015, somewhere in the corporate tower of Diageo — \u003cstrong\u003e\u003cem\u003elords of international spirits \u003c\/em\u003e\u003c\/strong\u003e— \u003cem\u003e\u003cstrong\u003esome middle management minion\u003c\/strong\u003e\u003c\/em\u003e came into the star chamber and told the emperor that \u003cem\u003e\u003cstrong\u003ehe had been successful in selling Bushmills Irish Whiskey. \u003c\/strong\u003e\u003c\/em\u003eTo which the dark lord exclaimed… \u003cstrong\u003e\u003cem\u003e\"You did WHAT?!\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\r\n\r\n\t \u003cbr\u003e\r\n\r\n\t\u003cem\u003e\u003cstrong\u003eOK… we’re only speculating a bit.\u003c\/strong\u003e\u003c\/em\u003e But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe \u0026amp; Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio.\u003cem\u003e\u003cstrong\u003e It’s named after the George Roe \u0026amp; Co that once owned the Thomas Street Distillery in Dublin\u003c\/strong\u003e\u003c\/em\u003e — the largest in the world at the time. \u003cem\u003e\u003cstrong\u003eDiageo is planning on building a new Roe \u0026amp; Co. Distillery to support the line,\u003c\/strong\u003e\u003c\/em\u003e so we believe that a Single Malt is coming as a sequel. \u003cbr\u003e\r\n\r\n\t \u003cbr\u003e\r\n\r\n\t\u003cem\u003e\u003cstrong\u003eFirst, let’s just say it out loud… \u003c\/strong\u003e\u003c\/em\u003eDiageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate.\u003cem\u003e\u003cstrong\u003e It’s a blend in all the right ways. \u003c\/strong\u003e\u003c\/em\u003eDiageo put one of their best people on it — \u003cstrong\u003e\u003cem\u003emaster blender Jedi-Knight of Whiskey, Caroline Martin.\u003c\/em\u003e\u003c\/strong\u003e And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. \u003cem\u003e\u003cstrong\u003eSpot on flavor and texture. \u003c\/strong\u003e\u003c\/em\u003eWe think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand. \u003cbr\u003e\r\n\r\n\t \u003cbr\u003e\r\n","brand":"Roe \u0026 Co","offers":[{"title":"2","offer_id":46375938064441,"sku":"ulz1787266011024","price":25.56,"currency_code":"USD","in_stock":true},{"title":"86","offer_id":46375938097209,"sku":"ixy1787266011025","price":33.67,"currency_code":"USD","in_stock":true},{"title":"72","offer_id":46375938129977,"sku":"efe1787266011026","price":31.84,"currency_code":"USD","in_stock":true},{"title":"215","offer_id":46375938162745,"sku":"zwi1787266011027","price":29.75,"currency_code":"USD","in_stock":true},{"title":"292","offer_id":46375938195513,"sku":"dun1787266011028","price":27.15,"currency_code":"USD","in_stock":true},{"title":"88","offer_id":46375938228281,"sku":"fif1787266011029","price":36.16,"currency_code":"USD","in_stock":true},{"title":"377","offer_id":46375938261049,"sku":"ohp1787266011030","price":31.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/9176\/8121\/files\/roe-co-blended-irish-whiskey-700ml_1.png?v=1787266020","url":"https:\/\/myoutfitstore.shop\/products\/roe-co-blended-irish-whiskey-700ml","provider":"My Store","version":"1.0","type":"link"}